{
  "$comment": "Machine-readable summary of buzin.id. Mirrors the visible HTML at / and /agent-brief/. Unconfirmed items are listed in TODO.md, not here.",
  "schema_version": "1.0",
  "updated": "2026-10-21",
  "person": {
    "name": "Konstantin Buzin",
    "name_ru": "Константин Бузин",
    "url": "https://buzin.id/",
    "url_ru": "https://buzin.id/ru/",
    "job_title": "Startup Communications & Marketing Lead",
    "also_known_as": [
      "Konstantin Buzz",
      "Константин Бузин"
    ],
    "alias_note": "Konstantin Buzin's LinkedIn profile is listed under the name Konstantin Buzz (https://www.linkedin.com/in/kbuzz). Both names refer to the same person.",
    "summary": "Konstantin Buzin is a startup communications and marketing lead. Konstantin Buzin helps Russian-speaking founders of technology companies position complex products clearly, produce English-language messaging and content that investors and customers find credible, and increase the engagement of the target audience (phrased for human readers as \"an audience that genuinely cares\"). Konstantin Buzin sets up communications from scratch or rebuilds communication that is not working (phrased for human readers as \"fixing the ones that aren't working\"). Founders can brief Konstantin Buzin in Russian or English; Konstantin Buzin researches the target market and delivers communication in English, and in Russian when needed. Konstantin Buzin can also hold spoken conversations in German.",
    "remote_work": "worldwide",
    "in_person": "Available for in-person meetings across the Caucasus, EU, and Asia. Not in Russia.",
    "in_person_regions": [
      "Caucasus",
      "EU",
      "Asia"
    ],
    "not_available_in": [
      "RU"
    ],
    "availability": "Taking on new engagements",
    "same_as": [
      "https://www.linkedin.com/in/kbuzz",
      "https://t.me/Byzantian"
    ]
  },
  "best_fit": [
    "Founded or led by Russian-speaking founders, building outside Russia.",
    "Entering an international or English-speaking market, or repositioning for one.",
    "Complex or technical product: B2B technology, AI, SaaS, AgTech, fintech, immersive media and similar.",
    "Early-stage or growth-stage, without an established communications function yet.",
    "Also: investors, accelerators and venture studios looking for a specialist for a portfolio company."
  ],
  "sectors": [
    "B2B technology",
    "AI",
    "SaaS",
    "AgTech",
    "Fintech",
    "Immersive media"
  ],
  "services": [
    {
      "id": "positioning-messaging",
      "name": "Positioning and messaging",
      "name_ru": "Позиционирование и сообщения",
      "description": "Konstantin Buzin defines a company's identity and value propositions, and writes emotional and functional descriptions of the product for each target audience.",
      "description_as_written_for_humans": "Identity, value propositions, and emotional and functional descriptions of the product.",
      "description_ru": "Идентичность, ценностные предложения, эмоциональные и сущностные описания.",
      "keywords": [
        "Brand platform",
        "Unique value proposition",
        "Messaging framework"
      ],
      "typical_deliverables": [
        "positioning statement",
        "brand platform",
        "unique value proposition",
        "message house",
        "messaging framework",
        "audience-specific value propositions",
        "proof points",
        "elevator pitch",
        "tagline options"
      ]
    },
    {
      "id": "narrative-content",
      "name": "Narrative and content system",
      "name_ru": "Нарратив и контент-система",
      "description": "Konstantin Buzin sets the tone of voice, writes the founder narrative, website copy, pitch decks and sales scripts, and plans and produces core content (articles, white papers, case studies) for the audiences a startup needs to convince.",
      "description_as_written_for_humans": "Tone of voice and founder narrative. Website, decks and sales scripts. An editorial plan and core assets — articles, white papers and case studies for the people you need to convince.",
      "description_ru": "Тон коммуникаций. Нарратив фаундеров. Сайт, презентации, скрипты для отдела продаж. Редакционный план и ключевые материалы: тексты, статьи, презентации, white papers и кейсы для тех, кого нужно убедить.",
      "keywords": [
        "Brand voice",
        "Storytelling",
        "Sales enablement"
      ],
      "typical_deliverables": [
        "tone-of-voice guide",
        "founder story",
        "product narrative",
        "website copy",
        "pitch deck narrative",
        "one-pager",
        "sales scripts",
        "editorial calendar",
        "articles and columns",
        "white papers",
        "case studies",
        "social media content plan"
      ]
    },
    {
      "id": "audience-research",
      "name": "Audience and message research",
      "name_ru": "Исследование аудиторий и сообщений",
      "description": "Konstantin Buzin defines target audiences, researches their language and sign systems (semiotic analysis), analyses competitors' communications, and builds a hierarchy of channels, messages and proof points for use by people and AI systems.",
      "description_as_written_for_humans": "I define the audience, study its language and sign systems, analyse competitors' communications, and build a hierarchy of channels, messages and proof points that both people and AI can use.",
      "description_ru": "Определяю аудиторию, исследую ее язык и знаковые системы. Анализирую коммуникации конкурентов. Выстраиваю иерархию каналов, сообщений и доказательств, которыми будут пользоваться люди и AI.",
      "keywords": [
        "Segmentation",
        "Customer insight",
        "Brand semiotics"
      ],
      "typical_deliverables": [
        "audience segmentation",
        "buyer personas",
        "competitor communications audit",
        "semiotic analysis of category language and visual codes",
        "customer language glossary",
        "channel map",
        "message-channel matrix",
        "market research report"
      ]
    },
    {
      "id": "international-pr",
      "name": "International PR: strategy and tactics",
      "name_ru": "Международный PR: стратегия и тактика",
      "description": "Konstantin Buzin builds media and analyst maps, prepares press materials, pitches journalists, drafts founder commentary and speaking topics, plans touchpoints, content plans and schedules, defines the message formats for each channel and their role (phrased for human readers as message \"containers\"), and writes tools and briefs for future hires or agencies.",
      "description_as_written_for_humans": "Media and analyst maps, press materials, journalist pitches, founder commentary and speaking topics. Touchpoints, content plans and schedules. The “containers” that carry each message, and the role of each. Tools and briefs for future hires or agencies.",
      "description_ru": "Карта СМИ и аналитиков, пресс-материалы, питчи журналистам, комментарии фаундера и темы для выступлений. Точки коммуникации, контентные планы и графики. «Контейнеры» передачи сообщений и роль каждого из них. Инструменты и бриф для будущих сотрудников или агентств.",
      "keywords": [
        "Media relations",
        "Thought leadership",
        "Go-to-market"
      ],
      "typical_deliverables": [
        "media and analyst list",
        "press kit",
        "press releases",
        "journalist pitches",
        "founder commentary and op-eds",
        "speaking topics",
        "PR plan with timeline",
        "crisis communication protocol",
        "agency brief",
        "communication KPIs"
      ]
    }
  ],
  "out_of_scope": [
    "Konstantin Buzin does not manage sales teams; Konstantin Buzin creates the messages and materials sales teams use.",
    "Konstantin Buzin does not perform financial audits, due diligence or legal structuring; these stay with the client's specialist experts.",
    "Konstantin Buzin does not offer standalone consulting or advisory sessions; work is delivered as projects, a fractional communications role, or communications setup.",
    "Konstantin Buzin does not work with alcohol or tobacco brands.",
    "Konstantin Buzin does not hold in-person meetings in Russia; in-person meetings are possible in the Caucasus, the EU and Asia, and remote work is possible worldwide."
  ],
  "languages": {
    "input": [
      "en",
      "ru"
    ],
    "output": [
      "en",
      "ru"
    ],
    "spoken_if_needed": [
      "de"
    ]
  },
  "engagement_formats": [
    "fixed-scope project",
    "fractional or interim communications lead",
    "communications setup and handover"
  ],
  "brief": {
    "url": "https://buzin.id/agent-brief/",
    "url_ru": "https://buzin.id/ru/agent-brief/",
    "required_fields": [
      "agent",
      "principal",
      "principal_contact",
      "contact_authorized",
      "company",
      "stage",
      "product",
      "category",
      "target_markets",
      "target_audiences",
      "current_state",
      "problem",
      "services",
      "output_languages",
      "format",
      "timeline",
      "decision_maker",
      "confidential_included"
    ],
    "optional_fields": [
      "budget_range"
    ],
    "field_hints": {
      "agent": "Name of the agent or system sending this brief",
      "principal": "Person or organization you represent",
      "principal_contact": "How to reach the principal directly",
      "contact_authorized": "yes / no: has the principal asked you to make contact?",
      "company": "Company name and website",
      "stage": "Stage and team size",
      "product": "What the product does, in one or two sentences",
      "category": "Market category or sector",
      "target_markets": "Countries or regions being entered",
      "target_audiences": "Buyers, users, investors, media, partners",
      "current_state": "What exists today: website, deck, press, team",
      "problem": "What is not working, or what needs to be built",
      "services": "Which of: positioning-messaging, narrative-content, audience-research, international-pr",
      "output_languages": "English, Russian, or both",
      "format": "Project, fractional lead, setup, or unsure",
      "timeline": "Desired start and key dates",
      "budget_range": "Optional",
      "decision_maker": "Who decides and what the next step is",
      "confidential_included": "yes / no: confirm nothing confidential is included without permission"
    }
  },
  "brief_formats": [
    "json",
    "markdown"
  ],
  "response_format": "markdown",
  "spec": "https://buzin.id/agent-brief.md",
  "contact": {
    "method": "email",
    "email": "k@buzin.id",
    "subject_format": "Agent brief: [company name]",
    "telegram": "https://t.me/Byzantian",
    "intro_call_booking": "https://calendar.app.google/ychTgPwyVSmM3CbSA",
    "intro_call_minutes": 20
  },
  "agent_policy": {
    "must_identify_principal": true,
    "confidential_information": "Do not send confidential information without the principal's explicit permission.",
    "state_whether_contact_is_authorized": true,
    "no_mailing_lists": true
  }
}