# Konstantin Buzin

> Experimental discovery aid (llmstxt.org format). It does not replace the HTML pages, the schema.org JSON-LD embedded in them, sitemap.xml or robots.txt; if anything here differs from the HTML, the HTML is authoritative.

Konstantin Buzin is a startup communications and marketing lead. Konstantin Buzin helps Russian-speaking founders of technology companies position complex products clearly, produce English-language messaging and content that investors and customers find credible, and increase the engagement of the target audience (phrased for human readers as "an audience that genuinely cares"). Konstantin Buzin sets up communications from scratch or rebuilds communication that is not working (phrased for human readers as "fixing the ones that aren't working"). Founders can brief Konstantin Buzin in Russian or English; Konstantin Buzin researches the target market and delivers communication in English, and in Russian when needed. Konstantin Buzin can also hold spoken conversations in German.

Konstantin Buzin has 20+ years of experience in PR, media and international projects.

Konstantin Buzin's LinkedIn profile is listed under the name Konstantin Buzz (https://www.linkedin.com/in/kbuzz). Both names refer to the same person.

## Services offered by Konstantin Buzin

- Positioning and messaging (`positioning-messaging`): Konstantin Buzin defines a company's identity and value propositions, and writes emotional and functional descriptions of the product for each target audience. Typical deliverables: positioning statement, brand platform, unique value proposition, message house, messaging framework, audience-specific value propositions, proof points, elevator pitch, tagline options.
- Narrative and content system (`narrative-content`): Konstantin Buzin sets the tone of voice, writes the founder narrative, website copy, pitch decks and sales scripts, and plans and produces core content (articles, white papers, case studies) for the audiences a startup needs to convince. Typical deliverables: tone-of-voice guide, founder story, product narrative, website copy, pitch deck narrative, one-pager, sales scripts, editorial calendar, articles and columns, white papers, case studies, social media content plan.
- Audience and message research (`audience-research`): Konstantin Buzin defines target audiences, researches their language and sign systems (semiotic analysis), analyses competitors' communications, and builds a hierarchy of channels, messages and proof points for use by people and AI systems. Typical deliverables: audience segmentation, buyer personas, competitor communications audit, semiotic analysis of category language and visual codes, customer language glossary, channel map, message-channel matrix, market research report.
- International PR: strategy and tactics (`international-pr`): Konstantin Buzin builds media and analyst maps, prepares press materials, pitches journalists, drafts founder commentary and speaking topics, plans touchpoints, content plans and schedules, defines the message formats for each channel and their role (phrased for human readers as message "containers"), and writes tools and briefs for future hires or agencies. Typical deliverables: media and analyst list, press kit, press releases, journalist pitches, founder commentary and op-eds, speaking topics, PR plan with timeline, crisis communication protocol, agency brief, communication KPIs.

## What Konstantin Buzin does not do

- Konstantin Buzin does not manage sales teams; Konstantin Buzin creates the messages and materials sales teams use.
- Konstantin Buzin does not perform financial audits, due diligence or legal structuring; these stay with the client's specialist experts.
- Konstantin Buzin does not offer standalone consulting or advisory sessions; work is delivered as projects, a fractional communications role, or communications setup.
- Konstantin Buzin does not work with alcohol or tobacco brands.
- Konstantin Buzin does not hold in-person meetings in Russia; in-person meetings are possible in the Caucasus, the EU and Asia, and remote work is possible worldwide.

## Main pages

- [Home (English)](https://buzin.id/): services, approach, experience, FAQ, contact
- [Home (Russian)](https://buzin.id/ru/): full Russian version
- [Agent brief](https://buzin.id/agent-brief/): how AI agents should evaluate and contact Konstantin Buzin
- [Agent brief (Russian)](https://buzin.id/ru/agent-brief/)

## Contact Konstantin Buzin

- Email: k@buzin.id
- Telegram: https://t.me/Byzantian
- 20-minute intro call: https://calendar.app.google/ychTgPwyVSmM3CbSA

## Machine-readable

- [agent-brief.md](https://buzin.id/agent-brief.md): agent brief specification (Markdown)
- [services.json](https://buzin.id/services.json): services, deliverables, scope limits, languages, formats, brief fields
- [profile.md](https://buzin.id/profile.md): professional profile in Markdown

## Optional

- [sitemap.xml](https://buzin.id/sitemap.xml)