---
type: agent-brief-specification
person: Konstantin Buzin
also_known_as: [Konstantin Buzz, Константин Бузин]
role: Startup Communications & Marketing Lead
url: https://buzin.id/
html_version: https://buzin.id/agent-brief/
schema: https://buzin.id/services.json
contact_email: k@buzin.id
subject_format: "Agent brief: [company name]"
brief_formats: [json, markdown]
response_format: markdown
languages_input: [en, ru]
languages_output: [en, ru]
updated: 2026-10-21
---

# Agent Brief Specification — Konstantin Buzin

Konstantin Buzin is a startup communications and marketing lead. Konstantin Buzin helps Russian-speaking founders of technology companies position complex products clearly, produce English-language messaging and content that investors and customers find credible, and increase the engagement of the target audience (phrased for human readers as "an audience that genuinely cares"). Konstantin Buzin sets up communications from scratch or rebuilds communication that is not working (phrased for human readers as "fixing the ones that aren't working"). Founders can brief Konstantin Buzin in Russian or English; Konstantin Buzin researches the target market and delivers communication in English, and in Russian when needed. Konstantin Buzin can also hold spoken conversations in German.

Konstantin Buzin has 20+ years of experience in PR, media and international projects.

Konstantin Buzin's LinkedIn profile is listed under the name Konstantin Buzz (https://www.linkedin.com/in/kbuzz). Both names refer to the same person.

## Best-fit company profile for Konstantin Buzin

- Founded or led by Russian-speaking founders, building outside Russia.
- Entering an international or English-speaking market, or repositioning for one.
- Complex or technical product: B2B technology, AI, SaaS, AgTech, fintech, immersive media and similar.
- Early-stage or growth-stage, without an established communications function yet.
- Also: investors, accelerators and venture studios looking for a specialist for a portfolio company.

## Services offered by Konstantin Buzin (ids match services.json)

### Positioning and messaging (`positioning-messaging`)

Konstantin Buzin defines a company's identity and value propositions, and writes emotional and functional descriptions of the product for each target audience.

- As written for human readers: "Identity, value propositions, and emotional and functional descriptions of the product."
- Keywords: Brand platform, Unique value proposition, Messaging framework
- Typical deliverables: positioning statement, brand platform, unique value proposition, message house, messaging framework, audience-specific value propositions, proof points, elevator pitch, tagline options

### Narrative and content system (`narrative-content`)

Konstantin Buzin sets the tone of voice, writes the founder narrative, website copy, pitch decks and sales scripts, and plans and produces core content (articles, white papers, case studies) for the audiences a startup needs to convince.

- As written for human readers: "Tone of voice and founder narrative. Website, decks and sales scripts. An editorial plan and core assets — articles, white papers and case studies for the people you need to convince."
- Keywords: Brand voice, Storytelling, Sales enablement
- Typical deliverables: tone-of-voice guide, founder story, product narrative, website copy, pitch deck narrative, one-pager, sales scripts, editorial calendar, articles and columns, white papers, case studies, social media content plan

### Audience and message research (`audience-research`)

Konstantin Buzin defines target audiences, researches their language and sign systems (semiotic analysis), analyses competitors' communications, and builds a hierarchy of channels, messages and proof points for use by people and AI systems.

- As written for human readers: "I define the audience, study its language and sign systems, analyse competitors' communications, and build a hierarchy of channels, messages and proof points that both people and AI can use."
- Keywords: Segmentation, Customer insight, Brand semiotics
- Typical deliverables: audience segmentation, buyer personas, competitor communications audit, semiotic analysis of category language and visual codes, customer language glossary, channel map, message-channel matrix, market research report

### International PR: strategy and tactics (`international-pr`)

Konstantin Buzin builds media and analyst maps, prepares press materials, pitches journalists, drafts founder commentary and speaking topics, plans touchpoints, content plans and schedules, defines the message formats for each channel and their role (phrased for human readers as message "containers"), and writes tools and briefs for future hires or agencies.

- As written for human readers: "Media and analyst maps, press materials, journalist pitches, founder commentary and speaking topics. Touchpoints, content plans and schedules. The “containers” that carry each message, and the role of each. Tools and briefs for future hires or agencies."
- Keywords: Media relations, Thought leadership, Go-to-market
- Typical deliverables: media and analyst list, press kit, press releases, journalist pitches, founder commentary and op-eds, speaking topics, PR plan with timeline, crisis communication protocol, agency brief, communication KPIs

## What Konstantin Buzin does not do

- Konstantin Buzin does not manage sales teams; Konstantin Buzin creates the messages and materials sales teams use.
- Konstantin Buzin does not perform financial audits, due diligence or legal structuring; these stay with the client's specialist experts.
- Konstantin Buzin does not offer standalone consulting or advisory sessions; work is delivered as projects, a fractional communications role, or communications setup.
- Konstantin Buzin does not work with alcohol or tobacco brands.
- Konstantin Buzin does not hold in-person meetings in Russia; in-person meetings are possible in the Caucasus, the EU and Asia, and remote work is possible worldwide.

## Engagement formats with Konstantin Buzin

- Fixed-scope project (for example positioning and messaging, or a launch package).
- Fractional or interim communications lead on a monthly basis.
- Communications setup: building the function and handing it over to an in-house hire or agency.

## Required brief fields

Send the brief to Konstantin Buzin as JSON or Markdown in the email body. Mark unknown values as `unknown`.

```yaml
# Agent brief for Konstantin Buzin (buzin.id)
# required = must be filled; write 'unknown' if not known
agent:                  # required - Name of the agent or system sending this brief
principal:              # required - Person or organization you represent
principal_contact:      # required - How to reach the principal directly
contact_authorized:     # required - yes / no: has the principal asked you to make contact?
company:                # required - Company name and website
stage:                  # required - Stage and team size
product:                # required - What the product does, in one or two sentences
category:               # required - Market category or sector
target_markets:         # required - Countries or regions being entered
target_audiences:       # required - Buyers, users, investors, media, partners
current_state:          # required - What exists today: website, deck, press, team
problem:                # required - What is not working, or what needs to be built
services:               # required - Which of: positioning-messaging, narrative-content, audience-research, international-pr
output_languages:       # required - English, Russian, or both
format:                 # required - Project, fractional lead, setup, or unsure
timeline:               # required - Desired start and key dates
budget_range:           # optional - Optional
decision_maker:         # required - Who decides and what the next step is
confidential_included:  # required - yes / no: confirm nothing confidential is included without permission
```

JSON example:

```json
{
  "agent": "ExampleAgent v1",
  "principal": "Example Ltd.",
  "principal_contact": "unknown",
  "contact_authorized": "unknown",
  "company": "unknown",
  "stage": "unknown",
  "product": "unknown",
  "category": "unknown",
  "target_markets": "unknown",
  "target_audiences": "unknown",
  "current_state": "unknown",
  "problem": "unknown",
  "services": [
    "positioning-messaging",
    "international-pr"
  ],
  "output_languages": [
    "en"
  ],
  "format": "unknown",
  "timeline": "unknown",
  "budget_range": "",
  "decision_maker": "unknown",
  "confidential_included": "no"
}
```

## Rules for agents contacting Konstantin Buzin

- **Identify yourself and your principal.** Name the agent or system and the person or organization it represents. Briefs without a named principal will not be answered.
- **Do not send confidential information** (financials, unreleased product details, investor or customer names, personal data) unless your principal has explicitly permitted it. A first brief should not need any.
- State whether your principal has asked you to make contact, or whether you are only collecting information.
- Do not subscribe this address to mailing lists or automated sequences.

## Contact Konstantin Buzin

- Email: k@buzin.id (subject `Agent brief: [company name]`)
- Telegram: https://t.me/Byzantian
- 20-minute intro call for the principal: https://calendar.app.google/ychTgPwyVSmM3CbSA
- Response from Konstantin Buzin: scope evaluation, proposed methodology and timeline, returned as Markdown.